Milton Alatorre

Milton Alatorre – Cocktail Club Industry Expert

Milton Alatorre is a Senior Executive, strategic leader and one of the most experienced voices in the global beverage and luxury spirits industry. With more than 15 years of regional and international responsibility, Milton joins Cocktail Club as a Cocktail Club Industry Expert, bringing deep expertise in brand strategy, commercial development and global market expansion.

Originally from Mexico, Milton has built an impressive career managing and growing portfolios of luxury spirits, including tequila, cognac, brandy, gin, French whisky and rum. His work spans senior commercial roles, marketing leadership and regional expansion strategies for some of the industry’s most recognised brands.

Milton is also the Founder of Agite Club, a platform dedicated to innovation, education and modern cocktail culture. Through this initiative, he has collaborated with top bartenders and educators, bridging the worlds of brand development and frontline hospitality.

Throughout his career, Milton has played a key role in opening new markets across multiple continents, including Asia Pacific, Europe, Africa and the Americas. His leadership has helped elevate brand positioning, create long-term commercial strategies and bring Latin American spirit heritage to a global audience.

As a Cocktail Club Industry Expert, Milton contributes with:

Strategic guidance on luxury spirits and global brand development
Commercial insights for hotels, bars and beverage teams
Educational content connecting product knowledge with guest experience
Expertise in market expansion and cross-continental beverage trends

Milton Alatorre combines strategic vision with a strong understanding of how spirits, culture and education shape the modern hospitality landscape. His international background and leadership mindset make him a powerful asset within the Cocktail Club ecosystem.