Today’s consumers don’t just buy products—they buy experiences, stories, and meaning.
That’s why forward-thinking wine & spirits brands are shifting focus: from shelf visibility to real, lasting connection.
At Cocktail Club, we help brands turn their products into powerful consumer experiences—through mixology, content creation, and strategic storytelling.
Case Study: Rirò Wine
In partnership with Rirò Wine, we created:
- 5 signature cocktails developed by our ambassador Fabinho
- High-quality videos made to inspire and educate
- Real-life activations at events in Paris and Düsseldorf
- A clear, memorable consumer-facing narrative tied to each cocktail
This wasn’t just visibility—it was impactful brand building.
What brands really need
At ProWein, brand after brand told us the same thing:
“We have a great product… but it’s hard to get people to truly connect with it.”
Here’s the truth:
- You don’t need another campaign.
- You need content that resonates.
- You need experiences that stick.
Why mixology works
Cocktails are storytelling tools. When crafted with intention, they:
- Show off your product’s versatility.
- Create emotion and memory.
- Invite the consumer to engage, share, and come back.
Let’s activate your brand
Want to turn your product into something people feel?
Let’s create the kind of content and experiences that drive real connection—with the people who matter most.
📩 Ready to connect with consumers through flavor, story, and creativity? Let’s talk.